Top 10 Best Selling Detergent Brands In India

Whether the Indian wife is using a washing machine or hand washing her laundry, the need for washing powder is indispensable. With the currently developed washing powders giving a good result at minimal cost, the options to choose from are many. The booming detergent industry has many available options to choose from. The Indian Detergent Industry stands among the largest detergent industries in the world with its value more than 11,000 Crore Rupees.

Here is a list of the top 10 detergent brands available in Indian market.

10. Henko

henko, Top 10 Best Selling Detergent Brands In India 2018

It is a reputed detergent brand of Jyothy Laboratories Limited in India. It offers a clean and fresh wash, keeping colour intact and clothes soft and maintained. It can be called a good product offered at a moderate price. It is available in four variants which are Stain Champion, Matic Stain Champion and Stain Champion Cake. Also, these products use Nano Fibre Lock Technology, which keep colour and lustre of clothes intact.

9. Fena

fena, Top 10 Best Selling Detergent Brands In India 2017

It is another popular detergent brand in the country, which is used by a large number of people. It was launched in the country in 1976 by Dalip Jolly and his brother Pradeep Jolly and has carved a niche for itself in the Indian market with its great quality and affordable price. Quality, reasonable price and easy availability have made it one of the most selling detergent brands in the country 2017.

8. Ghari

ghari, Top 10 Best Selling Detergent Brands In India 2018

As goes its tagline “Pehle istamal karein, phir vishwaas karein”, Ghari is certainly a well trusted brand of washing powder. It has managed to enter into the league of the top players of the detergent segment in the country in a short span of time. Launched in the year 1987, Ghari detergent is the product of Rohit Surfactants Private Limited, a company with business in diverse domains. It is a Kanpur-based company. Even though a modest and affordable brand, Ghari has proved its mettle and grown up the rungs of the rank list. It was inspired by Nirma detergent powder.

7. Sunlight


The brand is as old as 1888 and has been in use since then. First launched as a washing cake, Sunlight is regarded as the oldest brand of washing powder in the Indian market. Later it was re-launched as washing powder brand. It is a detergent brand of Hindustan Unilever Limited. It has a strong hold in market of West Bengal and Kerala. Also, soap of this brand is among the most selling detergent soaps in coastal parts of the country. It offers good cleaning properties without burning a hole in the pocket.

6. Rin


It is another detergent brand of Hindustan Unilever Limited. Rin Bar was launched in 1969 with iconic lightning mnemonic. Launched in the year 1994, Rin detergent powder in a short time period has become front runners of this segment. This was the first product extension from the iconic brand that stood for whiteness in laundry. Rin Powder, Rin Refresh, Rin Bar and Rin Matic are some of the variants of this brand.

5. Tide


This is one amongst the India’s Top 10 Best Selling Detergent Brands 2017. Tide is a detergent brand owned by Procter and Gamble, which was launched as early as 1880’s internationally and was launched in India in mid-2000. It has captured a good share of the Indian detergent market as well. It is known for providing brilliant whiteness and decent cleaning on clothes. As goes the tagline, “White ho toh Tide ho”.

4. Ariel


It is another detergent brand of Procter and Gamble. It was originally introduced in 1967 in United Kingdom. It is one of the most popular detergent brands in India as it clean clothes effectively and gives brilliant whitening effect. Ariel and Ariel Matic are two detergent products, which are available in packs of designed for washing clothes in washing machines.

3. Wheel


It is a brand of laundry detergent manufactured by Hindustan Unilever Limited. This product was created specifically to counter Nirma, the low cost detergent, which had taken the ground away from Surf, the top selling detergent at that time. It was introduced in 1987. It is one of the most widely sold detergent powders in the Indian market. A budget price detergent, this offers good cleaning and maintains the original state and the colour of the clothes. Lemon and Orange, Gold and Lemon and Jasmine are three variants of wheel detergent powder.

2. Surf Excel


It is a high selling product of Hindustan Unilever. It was originally launched in Pakistan in the year 1948 under brand name ‘Surf’. Launched in the year 1959 in India, Surf Excel is so popular that it can be seen in almost every home across the country. It has highly regarded and has been a useful product for the removal of the toughest stains. It has a strong hold in market of Bangladesh, Pakistan and India.

1. Nirma


First introduced in 1969 by Karsanbhai Patel, Nirma took the detergent market in India by storm. The revolution the brand brought about was commendable as detergent powders available in the market masses were exorbitantly priced at that time, and common people did not have access to such high rated detergent powders. It offers good cleaning of laundry and leaves clothes feeling soft and fresh. Its headquarters is located in Ahmedabad, India.

This is the list of best and top selling 10 detergent brands that are available in the Indian market as of 2017.

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