Cosmetics have grown to take a part in many people’s everyday lives. There are many companies competing with each other to provide the wide array of cosmetic products available. These variety of products include eyeliner, eyeshadow, mascara, foundation, face creams, eyebrow pencils, and many others. Every brand tries to win over the hearts of their customers around the world. So, here are the top 10 best cosmetic brands in the world in 2018.
This company is famous world-wide and has a collection of beauty products ranging from eyeliner to hair care items. They market eyeshadows, lipsticks, foundation, and even facial treatments. Maybelline was founded by a young entrepreneur who noticed his sister applying a mixture of Vaseline and coal dust to her eyelashes. This gave them a darker look, and so the entrepreneur adapted this with a chemistry set.
9. Urban Decay
Urban Decay was founded in 1996 and is headquartered in California. They make a variety of products including eye and lip colors, as well as other beauty products. The products are usually sold at big department stores in America as well as Germany and Mexico. This is one of the brands which is a cruelty-free company, and doesn’t use animal testing.
This cosmetic company was found in Maryland, America. It got its name when the Noxell Company (founder) allowed “cover-girls” such as fashion models and actresses to appear on the front cover. This company has a wide array of beauty products at fairly reasonable prices.
It’s full name is Avon Products, Inc., and it has been in business for over 125 years. The company is an international manufacturer and direct selling company. It is the fifth-largest beauty company in the world and has about 6 million representatives. This allows for many people to make a living by selling their makeup products. The business model includes door-to-door sales and brochures.
Revlon includes products such as cosmetics, skin care, fragrance, and personal care. This company is the sponsor of many charity products. One of the largest is the Revlon Run Walk. It is held in New York state and Los Angeles city for raising awareness of breast cancer. One of the spokesmodel is Halle Berry.
5. Etude House
This company is a South Korean cosmetics brand. It eventually opened stores in Taiwan, Singapore, Phillipinnes, Japan, Brunei, and Myanmar. It was incorporated by the Amore Cosmetics Group.
This cosmetic company was founded in Canada, but the headquarters are in New York. By 2007, the company had sales of $500 million which was the double of what they were a decade before. Estee Lauder Inc. acquired in this company in 1998. This company claims to provide products which are street-saavy as well as glamorous. The charitable focus is HIV/AIDS.
This company is a French cosmetic brand. It is the world’s largest cosmetics company and has several products including cosmetics, skin care, perfumes, and hair care. It’s advertising slogan is “Because we’re worth it”.
It is a company which was founded by Jonas and Rober af Jochnick. It is a Swedish company and it sells personal care, accessories, and nutritional products. The products can be bought directly or online. The company sells directly in over 60 countries internationally. It has natural beauty products with an annual sales approximately over 1.5 billion Euros.
Clinique is a company which makes skincare products, cosmetics, toiletries, and fragrances. It is usually sold in high-end department stores like Macy’s (USA). It was founded in 1968. The company is a subsidiary of Estee Lauder Companies. This is the world’s first allergy tested, dermatologist-drive line at the department store Saks Fifth Avenue. This brand of Estee Lauder was the first cosmetic company that presented a secondary line for men in 1976. This is one of the few best selling cosmetic brands in the world 2018.