Many businesses have mascots and they are often used for advertising and marketing purposes. One type of mascot that is commonly used is those employed by commercial food companies and fast food restaurants. Both types of organizations typically have mascots around to help make their products more friendly and familiar with the masses.
When it comes to business using a mascot is not a new concept. During the mid-1800’s many sporting teams (baseball, cricket, rugby) used mascots to represent teams for their games. Businesses started to follow suit a short time later.
By the 1960’s many enterprises started to use their own mascots to represent their businesses. Once the 70’s rolled around many companies had their own mascots and they were now a standard part of business for many companies. Here is a look at the top 10 best food mascots. Once again, these mascot character represent both food companies and restaurants that specialize in fast food service.
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Here are the Top 10 Fast Food Mascots
10. Charlie Tuna
Canned tuna fish is a popular American staple that has been around for nearly 80 years. This company was first started in 1917 and it started to sell tuna products sometime around 1942. The company was originally known as the French Sardine Company of California but in 1953 it changed its name to Starkist Foods.
Charlie Tuna was officially made the mascot of this organization in 1961.
Tom Rogers and the Leo Burnett agency created Charlie Tuna during that time. Charlie Tuna’s personality was based on a man by the name of Henry Nemo who was an actor and songwriter during the 50’s and 60’s. Herschel Bernardi was the original voice of Charlie Tuna. “Tell them that Charlie sent you” is his catchphrase. It is one of the most memorable commercial tag lines in all of history.
9. Toucan Sam
Kellogg’s is a company that knows how to use mascots to sell their commercial cereals to children. One popular cereal brand that this company makes is known as Froot Loops. This is a fruit flavored breakfast cereal that features the mascot Toucan Sam. He is one of the most iconic figures in the history of television.
Toucan Sam was introduced in 1963 and he was Manuel R. Vega and originally voiced by Mel Blanc. The current voice of Toucan Sam Maurice LaMarche. Toucan Sam is a bird that is commonly found in South America. Toucan Sam uses a catchphrase which simply states: “Follow my nose! It always knows!” is Toucan Sam’s famous phrase.
8. The Burger King
The Burger King is Burger King’s official mascot. This character is more of a guy in a costume than an actual cartoon character. The Burger King is not necessarily for kids but more for adults. He just has a different angle for selling burgers and fries to consumers.
The Burger King mascot has been around since 1965. In his early years he was a simple cartoon based character. This version of the King lasted all the way up till about the 80’s. During that time, the King had side kick characters such as Sir-Shake-A Lot and the Wizard of Fries. The Burger King was used as the only mascot for the Burger King Kids Club Gang throughout the 80’s. However, marketers changed this element of the king.
By the 2000’s The Burger King started showing up on commercials and on the internet appearing as a masked man dressed in royal attire and a grinning face. This particular Burger King mascot had a more adult appeal and some people thought he was creepy. He tended to show up in odd places and did odd things. However, it was always being done to provide people with food from Burger King.
The Burger King is a huge hit in the 2010’s. He is well received on the internet, though people have made him a kind of creepy meme figure. However, he is not. He is just a laid back royal dude who goes out of his way to provide hot and tasty Burger King grub to the masses. Once again, he is more suited for adults than for children.
7. Tony the Tiger
Tony the Tiger has been an iconic mascot since 1952. He has was created by Eugene Kolkey as part of a contest to create a new breakfast cereal mascot. Of he eventually won this contest and the rest as they say is history. The original voice of Tony the Tiger was provided by Dallas McKennon. Then about a year later, Thurl Ravenscroft provided the voice.Ravenscroft went on to provide the voice for the next 50 years.
John E. Matthews gave Tony his catchphrase known as “They’re grrrrreat!”. Tony the Tiger has appeared with other iconic characters throughout the years. He even has a son named Tony Jr. who has been used to promote other cereals as well. Tony the Tiger is just a great all around icon that is a favorite mascot for Kellogg’s Frosted Flakes cereal.
6. California Raisins
The California Raisins were very popular during the 80’s. They debuted in 1986 and were created by the California Raisin Advisory Board. These little singing raisins were modeled after some of the biggest music stars during the 60’s and 70’s. They were so big that they managed to get one of their songs to chart on the Hot Billboard 100. These famous raisins were extremely popular and very memorable back in the 80’s. Many people still remember to this day, though they are no longer perform.
5. Mr. Peanut
Mr. Peanut is an iconic figure that represents Planters Peanuts. He was first created in 1916 by a child named Antonio Gentile and Andrew S. Wallach (a professional commercial artists) put he finishes touches on his drawing to make Mr. Peanut look like the recognizable figure that he is known as today. Mr. Peanut is an iconic figure that literally dominates the peanut industry. He has even appeared with other mascot figures throughout the year.
4. The Morton Salt Girl
The Morton Salt Girl does not have a name and she never grows up. She is just a simple girl between the ages of 7 and 9 who holds a yellow umbrella and appears on the Morton salt brand. She was created in 1911 and is quiet arguably the most iconic mascot figure of all time. Morton salt is a spice that is commonly used in many homes. Since it is, many people have routinely encountered this young girl throughout the generations. She is the face of a popular brand that has been routinely used by many generations.
3. Jolly Green Giant
Green Giant foods are a frozen and canned food brand that specializes in the sale of vegetables. Its mascot is the Jolly Green Giant who is a huge green giant figure. The Jolly Green Giant was created in 1928. However, it was not until 1954 until the Jolly Green Giant made it to television. Once he did, he quickly became an iconic figure that was well received by the masses. His “Ho, ho, ho” tagline became popular in 1961. The Jolly Green Giant is another iconic figure that has appeared with many other icons through the 20th and 21st centuries.
2. Pillsbury Doughboy
The Pillsbury Doughboy is a mascot character that has the appearance of a figure made out of bread dough. He wears a chef’s hat with the Pillsbury logo on the front and has a plump appearance. He also wears a tied doughy scarf around his neck.
The Doughboy made his debut for Pillsbury in 1965. His original name is Poppin Fresh. He was designed by Rudy Perz who worked as a copywriter for the advertising division of Pillsbury. Pillsbury Doughboy was originally designed to be a cartoon but Perz decided to make him a 3-D character after seeing the technology for this type of service.
A cartoon voice actor named Paul Frees was the first voice for the Pillsbury Doughboy. Voice actor Jobe Cerney now does Poppin Fresh’s voice. The Pillsbury Doughboy has been featured in commercials with other mascots.
1. Ronald McDonald
Ronald McDonald is quite possibly the world’s greatest commercial mascot and icon. He is truly one of the most memorable characters in the history of the franchise. It is only fitting the that number one mascot be a part of the number one restaurant in the world. Ronald was created in 1963. He has appeared throughout the years in thousands of advertisements and commercials.
He has even had his own shows. Ronald used to have many characters at his side but now he is flying solo. Ronald still appeals to kids but he has taken on a more mature tone over the years. He has been through a lot of problems in the 2000’s and 2010’s but he is bouncing back from bad publicity. However, he is coming back as a more grown up, focused and serious minded individual.
There you have it. These are the best mascots of all time. Each of these characters are more than just figures that cell products. They are a part of the American way of life culture.