The days of print media are dying quickly. It’s no longer a matter of a catchy type face or hoping that dad reading the evening paper or mom clipping coupons will stumble upon something that catches their eye. Currently, it takes an exact science of analytics, and data to help companies grow and aquire more customers. These are ten of the best places to let potential clients know about your business.
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Here are the Top 10 Best Advertising Platforms and Newspapers
10. The New York Times
‘The New York Times is the largest seven-day newspaper in the US and ranks #1 in overall reach of US Opinion Leaders.’ Reputed companies like Canon, CitiBank, Dell, and E-Trade Financial all place ads in the New York times. Any ad placed will reach 551,500 customers Monday through Friday and 1.2 million on the weekends.
9. USA Today
They have a readership of 960453 daily customers and just over a million on the weekends. USAtoday.com states ‘consumers are productive and goal-oriented. They are optimistic, active, and exceptionally well informed, making them the people others turn to for opinions and advice. They actively and confidently talk about brands with their social network and, most importantly for advertisers, affect the bottom line.’ These factors make them an ideal place to adverstise both online as well as in there print media.
Despite only having 35 employees they are regarded by zoominfo.com as ‘Canda’s leading premium performance marketplace for advertisersand publishers. They have quite a few big name publishers in their portfolio including The Chive, Variety, StyleCaster, OK!, and Photobucket. Their experts stay on the cutting edge using well above 1000 unique data touch points to create scalable performance work. According to their website ‘Our smart learning alorithms collects and analyzes thousands of data points to continuously sharpen its predictive models.’ Everything they do is up to the minute ensuring that their clients can keep abreast of everything going on with their businesses. They also take internet security very seriously. They have five different levels of anti-fraud security. A couple of them are Clear Sheild, Publisher Vetting, and Human Verification. Their customer impressions are also staggering: 1.68 billion on desktop, 300 million on mobile, and 400 million on mobile in app.
‘We drive independence and sustainability through our scalable, innovative ad products. On-demand. Relevant. Scalable. Creative.’ Where many other companies have pushed to reinvent the wheel, buysellads has stuck with one specific product and done it well since 2008. They call it the “programmatic direct” or “automated guaranteed”. This system has consistently garnered six billion impressions a month.
As their name implies, MOPub is specifically dedicated to mobile advertising. They seek to ‘Grow your mobile advertising business with powerful ad management, optimization and reporting capabilities, and earn revenue by connecting to the world’s largest mobile ad exchange.’ This is a real time feature that helps clients network in auctions. This helps to maintain high quality. This San Francisco based company services clients in the United States.
‘PubMatic is the leading marketing automation software company for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance.’ This Redwood City California comany was founded in 2006. Ten years later they have expanded globally; even improving their presence in Germany last year. They empower their clients to reach the apex of all their media resources.
4. Millennial Media
Millenial Media started in 2006. In 2015 they were aquired by AOL. They are now part of the AOL One Suite. Not only that, they are also the driving force behind Google Ad Mob. Mobyaffiliates.com writes that they ‘Range of advertising options across all device types and OS platforms, including mobile video, 360 degree views and interstitial/banner ads.” In fact, they are best place to find this type of advertising.
3. Rubicon Project
They have ‘engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month.’ This Los Angeles based company is looking to revolutionize the advertising industry much the way that NASDAQ did for the stock exchange. The company was founded in 2007 and since then they have worked to ‘keep the Internet free and open and fuel its growth by making it easy and safe to buy and sell advertising.’ The common consensus is that the sales team is top notch. The five star reviews on g2crowd.com far outweigh any negativity about this company. When one customer was asked what they disliked about the company they responded ‘We have nothing to do about dislike, since we consistently maintain our high ROI with Rubicon.’ When another client was asked what the liked best, this was the statement: ‘the self serve nature along with all the available inventory.’
Their corporate office is located in New York City New York and operates on a global scale. Bloomberg lists their fortes as cloud-based real time online advertising. Appnexus.com lists four “appnexian values”: Make Greatness Happen, Learn and Teach, See and Improve the Whole System, Empower our customers. This company believes therefore they can acheieve; ‘We do this by helping our collegues and partners rise to their highest level of ability.’ They also do not settle for staying still; ‘we love to learn from both success and failure, since every experiment teaches us…’ Relentless improvement is paramount to this company; ‘we look beyond immediate symptoms to understand root causes of those problems.’ This corporation also seeks to improve not only themselves but also their customers; ‘We empower our customers and partners who are our fellow innovators by providing them with a platform for their own innovation.’
1. Google Adwords
3bugmedia refers to them as ‘the grand daddy of online advertising.’ Typically, one does not say ‘I’m going to look that up’. More often than not they “google” it. The adwords system effectively puts in place text, images, and video that will populate a users’ browser based on the things they look most aften for. They have varied options so that even the beginner can put together an effective marketing campaign. The oldest route is search ads; these produce organic results. Two other options are display network and remarketing. Display network places an ad on one of Google’s many sites like Youtube. Remarketing gives a company the ability to advertise to an individual who is simply ambling on the internet.
Growing a business is no longer as simple as bold type face and splashy graphics. Keeping your company at the forefront of consumers minds requires a knowledgeable company that will develop effective strategies specific to your industry. These ten companies continually keep up with the ever evolving marketing trends.