Analytics that branch dealing with the discovery, understanding, and communication of expressive patterns in data. It is particularly valuable in areas rich with recorded information and analytics relies on the instantaneous application of statistics, computer programming and processes research to enumerate the performance. Analytics often favors data visualization to communicate insight.Organizations may apply analytics to business data to describe, forecast, and assist progress in business performance.
Specifically, areas within analytics include prescriptive analytics, web analytics, predictive analytics, enterprise decision management, store assortment and stock-keeping unit optimization, retail analytics, marketing optimization and marketing mix modeling, sales force sizing and optimization, price and promotion modeling, credit risk analysis, and fraud analytics. Since analytics can require widespread computation, the algorithms and software used for analytics harness the most current methods in computer science, statistics, and mathematics. It is also important to know that India is a big name when it comes to big data and analytics companies.
Table of Page Contents
So here is a list of the top 10 analytics companies in India that are popular across the country:
10. Fractal Analytics
Established in 2000, Fractal Analytics has their offices in US, UK, UAE, Singapore, Canada, Italy, Switzerland and India. In India, they have their offices at Delhi, Mumbai and Bengaluru. They offer various services that include Customer Loyalty & Analytics, Integrated Marketing Effectiveness, Big Data and Visualization, Artificial Intelligence & Machine Learning, etc.
Having their offices in Chennai and New York, Unmetric offers the not so obvious analytics solutions to over 10,000 global brands across 30 industries. They have worked with a number of clients some of which include Toyota, American Airlines, KFC, Edelman and Star among others.
Convergytics has their offices in Bangalore and Seattle. Convergytics believes in the creation of analytics while keeping a focused view on how the solution will be consumed across business processes and having a framework for measuring the impact to correct for future actions. Over the years, Convergytics has provided services of Business Intelligence, Digital Analytics, CRM, Pricing Analytics etc to a number of industries including CPG, Banking, Healthcare, Social Media, CRM, Supply Chain & Telecom.
7. Cartesian Consulting
Cartesian Consulting has their offices in Mumbai, Bangalore, Delhi and Singapore and partnerships in Middle East and UK. They offer solutions that include CRM & Customer Value, Campaign Management, Product Analytics, Pricing Analytics, Chanel Analytics, Reporting and Tracking among many others.
They cater to Retail, Finance, Hospitality, E-Commerce, Automative, Media, Publlishing and many other industries
Simplify360 is one of the leading social business intelligence firms that provides services like Monitoring & Analytics, Dashboard & Reporting, Publishing & Engagement, CRM & Workflow, Channel Analytics and Campaign Management. One of their strong points is that they have worked some prestigious clients that include HERO, ITC, Ogilvy, Viacom18 etc. They cater to Airline, Telecom, Retail, Food & Beverage, Insurance, Media & Entertainment and Banking industries.
5. SIBIA Analytics
SIBIA Analytics is one of the best emerging companies in India that expertise in Marketing Analytics, SAS, R, SSPS, Stata Programming, Python Programming, Business Intelligence Solution Development, Advanced Social Media and Web Analytics etc. They provide Data Management, Integrated Analytics, Real Time Analytics solutions to their clients.
Manthan serves as the Chief Analytics Officer to over 170 leading retail and consumer group organizations across 21 countries. They have their offices in India, US, Singapore and UAE. With its portfolio of analytics products and solutions architected with deep industry specificity, Manthan helps its customers derive competitive advantage through data-driven decisions.
3. Mu Sigma Analytics
Mu Sigma is one of the world’s largest Decision Sciences and analytics firms, helps companies institutionalize data-driven decision making and harness Big Data. Established in 2004, Mu Sigma Analytics have their offices in India, US, UK and Australia. It is an ISO 27001 certified company that serves many industries including finance, banking, technology, healthcare, software etc. Their services include marketing analytics, demand analytics, transportation analytics, network planning and optimization, sourcing analytics and risk analytics.
2. Latent View
Founded in 2006, Latent View has their offices in Mumbai, Chennai, Princeton and New Jersey. Latent View combines business domain knowledge in Consumer Lending, Insurance, Consumer Goods, Consumer Financial Services, Retail and Technology industries with expertise in quantitative modeling, analytics, decision management and business research to build practical solutions.
Established in 2001, AbsolutData Intelligent Analytics is growing at an exponential rate with the offices present in Bangalore, London, Singapore and Dubai. They offer analytics solutions that include customer analytics, marketing analytics, data visualization, market research, Big Data among the others to a number of industries that include Retail, Hospitality, CPG, Healthcare, media/entertainment etc.
This was the list of the Top 10 analytical companies in the country that are reputed and widley popular in their sectors. So, believe it or not, analytics clandestinely run the business show and turn out to be a big boon to most companies which crucially need them and The Indian IT sector is surely indebted to these companies.