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  • How ABC’s early release of ‘Apt. 23′ is generating social buzz Apr 5, 2012

    The decision to release the first two episodes online is already paying off. Creek fans are already coming in herds to check out the show and the two main actresses are proving that this is a “must-Tweet” show. Trendrr TV has exclusively provided Lost Remote with insights into the trends around the buzz about “Apt. 23.” – Natan Edelsburg

  • 20 TV Shows With the Most Social Media Buzz This Week [CHART] Apr 3, 2012 The data below is compliments of our friends at Trendrr, who measure specific TV show activity (mentions, likes, checkins) across Twitter, Facebook, GetGlue andMiso. To see daily rankings, check out Trendrr.TV. – Stephanie Buck
  • Social TV data a new tool for gauging shows’ buzz Apr 3, 2012

    Trendrr.TV of New York, for example, has a daily chart of the most popular network and cable shows based on activity on Twitter and Facebook. On Monday, Trendrr.TV said “WrestleMania XXVIII” and “Game of Thrones” topped the cable network charts, while “The Simpsons” and the Academy of Country Music Awards had the most activity of network TV shows. – Benny Evangilista

  • NCAA Basketball Championship: 5 #Keywords To Mark My Depression Apr 3, 2012 More than 1 million comments streamed across Social Mediachannels last night about the NCAA Men’s Basketball Championship. Trendrr had the count at 1,079,189 during the game and 1.168M for the day. – Michael Humphrey
  • The Daily Beast and Trendrr find TV’s MVPs, from ‘Jersey Shore’ to ‘Mad Men’ Mar 28, 2012 “The Daily Beast partnered with social-media tracking firm Trendrr to find which shows with season or series premieres since 2011 lived up to the buzz and hype.” – Clark Merrefield
  • Is social media distracting for shows like ‘Mad Men?’ Mar 26, 2012

    Last night’s season premiere of Mad Men attracted a surge of social activity: 106K social comments on Bluefin Labs and an activity score of 218K on Trendrr, winning the night on cable TV. Unlike most shows that score big on the social TV charts, Mad Men is a scripted drama, not a reality TV show or live event. – Cory Bergman

  • Social TV Is Dying. Viva Social TV. Mar 22, 2012 “Moreover, during the past week, Trendrr’s monitor of social TV engagement demonstrated the continuing appeal of social TV, based on viewer involvement, not just industry discussion of the topic. Tracking TV programs that generated the most simultaneous social chatter, Trendrr identified that five of cable’s top 10 shows and three of broadcasting top 10 chatter-generators were NCAA March Madness basketball games.” – Gary Arlen
  • How MTV And Its Shows Got to 100 Million Facebook Likes Mar 22, 2012 Ad Age’s editorial partner Trendrr, the social-media monitoring firm, works closely with MTV. In talking with both companies recently, I learned that MTV’s U.S. brand and show pages recently hit a rather astonishing combined total of 100 million “likes” on Facebook. How did that happen? – Simon Dumenco
  • How MTV And Its Shows Got to 100 Million Facebook Likes Mar 22, 2012 Ad Age’s editorial partner Trendrr, the social-media monitoring firm, works closely with MTV. In talking with both companies recently, I learned that MTV’s U.S. brand and show pages recently hit a rather astonishing combined total of 100 million “likes” on Facebook. – Simon Dumenco
  • Who Won: March Madness Vs. ‘The Walking Dead’ [Infographics] Mar 20, 2012 And according to Trendrr.tv, “The Walking Dead” Season 2 finale fared a lot better than the zombies did on the show. Despite, or maybe because of, going up against the last games of “March Madness,” first weekend, AMC scored big on social media circles with nearly a half-million mentions. – Michael Humphrey
  • Digital Entertainment Showcase UbiQ Draws Top Industry Speakers Mar 20, 2012 Viacom International Media’s Philip Bourchier O’Ferrall, Disney Mobile’s Gwen Bethel Riley, Samsung Electronics Europe’s Vassilis Seferidis and Endemol Worldwide Brands’ Olivier Gers will join several other notable speakers from Ooyala, BBC Worldwide, Orange, Bittorrent, HTC, Trendrr… –  Rebecca Leffler
  • Social TV Grows 91% From a Year Ago; Animated Shows like American Dad Hot on Facebook Mar 19, 2012 February was a big month for social TV chatter, driven by events like the Oscars, the Super Bowl and the Grammys. In addition, the amount of conversations and check-ins around TV shows has grown 91% year over year, said social TV tracking service Trendrr.tv in a recently released white paper. – Daisy Whitney
  • CNN takes social media crown in cable, not in ratings Mar 15, 2012 CNN accounted for almost 13 percent of all social media mentions in February, making it the most social network of all cable for the month, according to social media analytics firm Trendrr. – Lucas Shaw
  • Social TV highlights and takeaways from SXSW Mar 15, 2012 If you missed it, we covered several stories earlier this week from SXSW: HBO Girls’ creator and star Len Dunham thoughts about Twitter and the creative process (story), Trendrr rolls out new social features with 2.0 launch (story), Peel launches new features to make Idol more social (story) and a great infographic from Mass Relevance breaking down the tweets from SXSW. – Cory Bergman
  • 20 TV Shows With the Most Social Media Buzz This Week [CHART] Mar 13, 2012 The data below is compliments of our friends at Trendrr, who measure specific TV show activity (mentions, likes, checkins) across Twitter, Facebook, GetGlue andMiso. To see daily rankings, check out Trendrr.TV. – Stephanie Buck
  • SXSW: Trendrr rolls out new social TV features with 2.0 launch Mar 13, 2012 With the competition heating up in the social TV analytics space, Trendrr has rolled out a brand new platform — a “full rebuild” — with a bevy of new features. Some of the new additions include competitive benchmarks, audience influence scores for advertising, character and talent charts (for example, animated characters over-index on Facebook), 24/7 tracking, audience programming affinities and Spanish language support. – Cory Bergman
  • INTERACTIVE TV NEWS ROUND-UP (VI): SB NATION, YOUTUBE, CARLOS SLIM, LARRY KING, TRENDRR.TV Mar 13, 2012 Social-TV measurement company, Trendrr.TV, contacted [itvt] Monday to let us know that it has published its first White Paper Analysis which, according to a company spokesperson, “breaks down social-TV activity for the month of February in a far more detailed manner than what we’ve sent along in the past.” –Tracy Swedlow
  • Why There Won’t Be Another Twitter at SXSW Mar 9, 2012 Social television services like Viggle, ClipSync, and Trendrr are too confined to the living room to serve any purpose at SXSW. If This, Then That is a brilliant service that lets fairly novice internet users mash up digital services, but it doesn’t meet any of the four criteria to capitalize on SXSW buzz. – David Berkowitz
  • Super Tuesday: Men Win, At Least In Social TV Politics Mar 7, 2012 Trendrr.tv counted 467,360 comments on social media across various networks. That half-million tweet-count average is not staggering compared to multiple millions for the Grammy Awards and the Super Bowl. And both of those were more balanced in gender comments than the primaries. – Michael Humphrey
  • Five questions with Kevin Conroy, president of Univision Interactive Media Mar 6, 2012 According to Trendrr.tv, Univision was the No. 1 broadcast network and Premio Lo Nuestro was the No. 1 show for social media activity that evening, and it outranked other awards shows including the latest editions of BET Honors, People’s Choice Awards and Screen Actors Guild Awards. –Chris Marlowe
  • 20 TV Shows With the Most Social Media Buzz This Week [CHART] Mar 5, 2012 The data below is compliments of our friends at Trendrr, who measure specific TV show activity (mentions, likes, checkins) across Twitter, Facebook, GetGlue and Miso. To see daily rankings, check out Trendrr.TV. – Stephanie Buck
  • Heidi Klum gets to grips with Bar Refaeli at Oscars A-list party Feb 28, 2012 Social media tracker Trendrr said social activity during the show – ranging from online buzz to Twitter comments and Facebook ‘likes’ – doubled from 2011 to 4.2 million hits on Sunday. Red Carpet coverage brought 3.9 million hits.
  • Angelina (The Legbomber) Jolie and 19 Other Hot Post-Oscars Topics and Terms Feb 28, 2012 At least that’s true judging from the following roundup of post-Oscar buzz, primarily on Twitter and Facebook, as tracked by Ad Age’s editorial partner Trendrr, the social-media monitoring firm. The chart here shows day-after Oscars water-cooler talk — the terms that popped up most often in the 24 hours starting Monday at 12:00 a.m. ET. – Simon Dumenco
  • Oscars vs. Grammys 2012: Which Had More Viewers? Feb 28, 2012 “There were great storylines for the Grammys this year versus the Oscars, which didn’t have as many story-lines,” spokesman for social-media-analysis-company Trendrr Chris Thonis said to the AP. – Lisa Eadiccico
  • Blockbuster Climbs ‘Social’ Ladder Feb 27, 2012 Scores are based on a ratio of online chatter ranging from positive to negative. Any score above 50 indicates the brand is receiving more favorable mentions in social media circles than negative.The website contracts with social measurement company Trendrr to track the media brands on a daily, weekly and monthly basis. – Erik Gruenwedel

     

  • Crystal helps improve Oscar viewership Feb 27, 2012 The social media analysis company Trendrr estimated that there were some 4.2 million examples of social media action during the Oscars on Sunday — such as tweets on Twitter and posts or likes on Facebook. – David Bauder
  • Billy Crystal, Jolie’s leg boost Oscar audience Feb 27, 2012 Social media tracker Trendrr said social activity during the show – ranging from online buzz to Twitter comments and Facebook ‘likes’ – doubled from 2011 to 4.2 million hits on Sunday.
  • On Twitter, the Oscar winners don’t stack up to the Grammys or Superbowl Feb 27, 2012 Breaking down these numbers is the bread and butter for firms like Bluefin, Trendrr, Getglue and Social Guide. How well this fledgling field works is still up for debate. But Twitter analysis did a pretty great job predicting the winners, nailing best picture, actress, and coming within a margin of error for best actor.
  • Oscars 2012: Who Won the Award for Most Social Buzz? [STATS] Feb 27, 2012 Just like the Super Bowl and the Grammys, Sunday’s Academy Awards generated a ton of social media buzz. If you were one to tweet about Angelina Jolie’s exposed leg or Sacha Baron Cohen’s outrageous red carpet behavior, you certainly weren’t alone. Check out this Oscars social media breakdown from our friends at Trendrr.TV. – Stephanie Buck
  • Oscars falls short of social TV records Super Bowl, Grammys Feb 27, 2012 Despite what seemed like a million social media and second screen integrations (see our list of the best Oscars social media moments), last night’s Oscars fell well short of the social TV records set at the Super Bowl and the Grammy Awards. Trendrr gave it a 4.2 million social activity score (and 3.9 for the red carpet show), compared to 17.5 for the Super Bowl and 17.1 for the Grammys. – Cory Bergman
  • Social TV Ratings: Billy Crystal Okay, But Oscar 2012 Smashed By Grammys Feb 27, 2012 Trendrr, which also gauges Social TV buzz, had the Oscars coming in with 4.6 million mentions for the show and red carpet special. – Michael Humphrey
  • Oscars 2012 Red Carpet: Where to Watch Live Coverage from Hollywood Starting at 1 P.M. Feb 26, 2012 Cameron Mathison will ask the stars your Facebook and Twitter questions and reporters Tina Malave and Lawrence Zarian use the power of Trendrr to track what topics are trending. Fashion expert Roshumba Williams will join Michelle Tuzee on the fashion skyway above the red carpet to keep watch on all the Oscars fashions. – Cavan Siezckowski
  • Oscar Night Means a Torrent of Twittering. Trendrr Gets Ready to Tally It Up. Feb 26, 2012 Many of those folks work at Trendrr, one of several start-ups trying to make a go of the “social TV” boom. A dozen of the company’s 20 employees will spend the day monitoring the broadcast, as well as the red carpet run-up to the show and the post-event recaps. – Peter Kafka
  • Your social media guide to the Oscars [preview] Feb 24, 2012 As we wrote about yesterday, Los Angeles station KABC has partnered with Trendrr to integrate trending social coverage on-air and online. Lots more details here. – Cory Bergman
  • KABC partners with Trendrr for Oscars social buzz Feb 23, 2012 The ABC station in Los Angeles, KABC has partnered with Trendrr to power “the pulse of Oscar buzz” in its red carpet coverage this Sunday. KABC will showcase the 20 most talked about topics in social media in its “On the Red Carpet” show, both on-air and online. – Cory Bergman
  • Who’s zooming who! Feb 17, 2012 The Trendrr social TV chart ranks total activity volume across all public profiles of Twitter, Facebook, Miso, and GetGlue.
  • After Totally Owning the Grammys and Social TV, Adele Is Not REALLY Taking a ‘5-Year Break’ Feb 15, 2012 Trendrr’s Total Activity score — which tracks tweets and Facebook updates as well as GetGlue and Miso check-ins — for the Grammys was 17,122,439 through Sunday night. (By comparison, the Super Bowl’s score was 17,456,217.) – Simon Dumenco
  • Grammys’ Social Ratings: Adele, Not Whitney, Drove The Conversation Feb 14, 2012 Two of the top Social TV metrics companies — Trendrr and Bluefin Labs — calculated an explosion of social media chatter around the Grammys Sunday night. – Michael Humphrey
  • Grammys Spawn Record Levels of ‘Social TV’ Activity, Led By Adele, Chris Brown, Jennifer Hudson Feb 13, 2012 Numbers provided to Billboard.biz from Trendrr, another social TV tracker, had the Grammys slightly behind the Super Bowl by a margin of 17.49 million to 17.12 million. Trendrr put Sunday’s Grammys well ahead of previous music events such as the MTV Music Video Awards (2.9 million), BET Hip Hop Awards (1.5 million) and the Latin Grammy Awards (1.1 million). – Glenn Peoples
  • 20 TV Shows With the Most Social Media Buzz This Week [CHART] Feb 13, 2012 According to Trendrr, the Grammys moment with the highest social media activity was Adele’s performance, which earned a standing ovation and deafening applause from the Staples Center crowd. Apparently, today’s social channels saw the equivalent. – Stephanie Buck
  • Grammys rock the ratings, set social TV record Feb 13, 2012 According to data from Trendrr, the Grammys fell just short of the Super Bowl in social TV numbers — but not by far. Trendrr’s “activity score” was 17,122,439, compared to the Super Bowl’s 17,487,241. – Cory Bergman
  • Super Bowl Ad Meter winner: Score one for the Doritos baby Feb 8, 2012 Even then, many of the advertisers who latched on to social media for the Super Bowl forgot something critical, says Mark Ghuneim, CEO of the digital analytics firm Trendrr. “Throwing out a hashtag, as many did, is a great first step, but advertisers need to do a better job of a call to action.” – Bruce Horovitz, Laura Petrecca, and Gary Strauss
  • Super Bowl XLVI Drove Internet Traffic Down As Much As 20% Feb 7, 2012 Indeed, the Super Bowl was the biggest social-media event on record, according to several independent firms. Wiredset’s Trendrr tracked 17.5 million social interactions Feb. 5 related to the game and the TV broadcast on Facebook, Twitter and other services, with 51% of the activity from mobile phones. (Disclosure: Trendrr provides the data for Multichannel News’ weekly Buzz Meter feature.) – Todd Spangler
  • Social media all a-Twitter with 16M hits Feb 6, 2012 “Highly dramatic finishes are as good for ‘social TV’ as they are for the viewing audience,” said Alex Nagler, an analyst with consulting firm Trendrr. “It helps, of course, that Boston and New York are two of the more social cities and that the rivalry is intense.” – Chuck Bennett
  • A Super Bowl Where Viewers Let Their Fingers Do the Talking Feb 6, 2012 Mark Ghuneim’s social measurement firm, Trendrr, counted over 15 milliontotal Twitter messages about the Super Bowl on Sunday, versus about three million messages last year. He said that Twitter, as opposed to Facebook or other Web sites, “dominated in orders of magnitude as the place to share.” – Brian Stelter
  • Did record-setting Super Bowl live up to the hype? Feb 6, 2012 The total social media traffic for the Super Bowl and the hoopla surrounding it, taking into account Twitter mentions, public Facebook posts, GetGlue check-ins, and Miso check-ins, topped out at more than 17 million interactions, according to social media engagement company Trendrr. (67% of those tweets and posts were positive, a good sign for the league, and NBC.)
  • Super Bowl 2012 Twitter Statistics: Two New Records Set After Giants vs. Patriots Feb 6, 2012 “Since Twitter has emerged nearly every TV tent-pole event has had larger social engagement and bigger ratings year over year,” owner of social measurement firm TrendrrMark Ghuneim told The New York Times. – LISA EADICICCO
  • Super Bowl 2012 Breaks Two Twitter Records Feb 5, 2012 Social insight firm Trendrr found that more than 15 million tweets were posted during last night’s game, up from about 3 million in 2011, the New York Times noted. – Leslie Horn
  • A Super Social Bowl Feb 5, 2012 (Bluefin competitor Trendrr says they saw a similar leap: They count 15.8 million comments for the game, up from 3.01 million.) – Peter Kafka
  • Biggest, record-setting social media moments of the Super Bowl Feb 5, 2012 Trendrr said this year’s Super Bowl had approximately 5X the social activity over last year. The data is still coming in, and here’s our early crack at the biggest social media moments of the Super Bowl…- Cory Bergman 
  • Komen to restore grants to Planned Parenthood Feb 5, 2012 “The real time, open nature of social networking enables public sentiment to hit a flash point, which in cases of controversy, can exert a powerful collective pressure on public figures and organizations in a way that wasn’t available before,” says Mark Ghuneim, CEO founder of Trendrr, which tracks social media trends. – Gary Strauss
  • Planned Parenthood receives Komen apology Feb 5, 2012 “Real-time social networks enable the nation’s collective dissent to be felt immediately,’’ said Mark Ghuneim, chief executive of Trendrr, a social media analysis firm. “This type of swarm behavior is a new phenomenon that is increasingly important. It’s a good example of how social networks such as Twitter enable democratic movements to be felt, not just by government but by corporations and organizations.’’ – Pam Belluck
  • Apologizing, Cancer Group Reverses Planned Parenthood Decision Feb 3, 2012 “Real-time social networks enable the nation’s collective dissent to be felt immediately,” said Mark Ghuneim, chief executive officer of Trendrr, … – Jen Preston
  • Five Social-TV Talking Points for the Past Week Feb 2, 2012 Our editorial partner Trendrr, the social-media monitoring firm, updates its social-TV charts atTrendrr.tv for broadcast and cable every day and also offers a weekly view. We’re presenting the most recent weekly charts here, covering the seven days from Monday, Jan. 23, through Sunday, Jan. 29. Scroll down for five key social-TV talking points. – Simon Dumenco
  • 20 TV Shows With the Most Social Media Buzz This Week [CHART] Jan 30, 2012 The data below is compliments of our friends at Trendrr, who measure specific TV show activity (mentions, likes, checkins) across Twitter, Facebook, GetGlue and Miso. To see daily rankings, check out Trendrr.TV. – Stephanie Buck
  • ‘American Idol’ Season Premiere Plunges in Ratings but Still Rules Social TV Jan 19, 2012 “American Idol” returned for its 11th season with the first half of its premiere last night (part two airs tonight), and the preliminary numbers are pretty discouraging for the franchise. We asked our editorial partner Trendrr, the social-media monitoring firm, to help us parse the social chatter surrounding the show in light of its ratings performance. – Simon Dumenco
  • ‘Downton’ ratings up Jan 11, 2012 And, according to trendrr.tv — which compiles Twitter and Facebook mentions — “Downton Abbey” was “one of the most discussed broadcast programs” last Sunday. – Michael Starr
  • The Five Series That Made up 30% of Broadcast-TV Social Buzz Last Fall Jan 6, 2012 A few weeks ago, we took a look at the 2011 TV event that blew up the biggest in terms of social-media buzz. (Hint: It wasn’t the Oscars or the Super Bowl.) The data for that charticle came from Ad Age’s editorial partner Trendrr, the social-media monitoring firm that collects and analyzes social chatter for its network, brand and agency clients. – Simon Dumenco
  • Must-See TV? Not So Much Jan 6, 2012 About 6.1 million people tuned into the premiere, according to Nielsen–a pretty weak debut. Viewers also passed judgment via social media. Trendrr, a company that measures feedback on social media, said 80% of the “social conversation” about the show registered as negative; 6% of comments “called for the immediate cancelation of the show.” – John Jurgesen
  • Social Data Uncovers Brand, TV Show Affinity Dec 22, 2011 To date, social TV data like that from Bluefin Labs, as well as social TV analytics and check-in companies like Trendrr, Radian6, GetGlue, SocialGuide and Miso, has mostly focused on general audience responses to TV shows and networks. — Ki Mae Huessner
  • Should the WWE focus more on the ratings and less on Twitter? Dec 20, 2011 A perfect example of WWE’s obsession with Twitter is their latest touting of RAW’s success trending on Twitter. On Tuesday December 20th, WWE made the following comments via their official Twitter page: “WWE #Raw was number 1 on last night’s @trendrrtv #socialtv chart for all of cable and broadcast TV! http://trendrr.tv/” — Rick Rockwell
  • Which Republican Debate Got the Most Social Media Buzz? Dec 16, 2011 We’ve got the top five nationally broadcast debates as measured in social buzz, and the chart below may surprise you. The data is compliments of our friends at Trendrr, who measure social activity (mentions, likes, checkins) related to TV broadcasts.— Matt Silverman
  • And the No. 1 Social-TV Hit of the Year Is… (Hint: Not the Oscars or Super Bowl) Dec 14, 2011 By this point in the year, TV’s big tent-pole events are blurring together in my mind, but Ad Age’s editorial partner Trendrr, the social media monitoring firm, has managed to keep them straight. With data from its Trendrr.tv service (which generates a social-TV Total Activity score based on tweet volume and public Facebook posts, plus GetGlue and Miso check-ins), the firm has produced the chart below. It tallies the 10 buzziest TV extravaganzas of 2011. — Simon Dumenco
  • The #1 social TV event of 2011 is… [Infographic] Dec 14, 2011 As the year is coming to an end we’re going to start seeing a lot of interesting data on 2011, the first full year that social TV really started to mature. Trendrr has released a fun infographic on the top “tent-poles” of 2011. Surprisingly perhaps, the Royal Wedding came out slightly ahead of the MTV VMAs as having the most social activity (both over 5.5 million) for the year. — Natan Edelsberg
  • Backstage Visitors At RAW Last Night, Randy Orton/THQ Dec 7, 2011 Monday’s RAW SuperShow was the No. 1 most-mentioned show on social media in all of broadcast and cable TV, according to trendrr.com.
    Ryan Clark
  • Study: Only 5% Americans Online Use Location Apps Like Foursquare Dec 6, 2011 Chains like Starbucks, McDonald’s and Walmart often grace Foursquare’s top checked-in locales as reported by Trendrr, but even huge shopping weekend like that following Thanksgiving only garner check-ins in the hundreds of thousands. — Kunur Patel
  • 20 TV Shows With the Most Social Media Buzz This Week [CHART] Dec 5, 2011 At what other time in history have undersea cartoon creatures been compared to leggy, toned underwear models? Before you think too hard, take a look at Trendrr’s social TV chart below, where SpongeBob SquarePants and theVictoria’s Secret Fashion Show both logged the number-two spots. — Stephanie Buck
  • Stat of the Day: Walmart Had A Good Foursquare Black Friday After All Dec 2, 2011 were hitting the mark in this new channel. Walmart was consistently a top-checked-in retailer week-after-week, but especially on Black Friday. So, we decided to check the numbers this year. — Matt Carmichael
  • Fox, MTV take November as most social TV networks Dec 2, 2011 Trendrr has released its November numbers tracking the most social TV networks and shows, and Fox and MTV lead the list in social share of voice. — Cory Bergman
  • Feathery Undergarment Infomercial (OK, Fine, Fashion Show) Triumphs for CBS Nov 30, 2011 We decided to take a closer look at the social footprint of “Victoria’s Secret Fashion Show.” A few notes on the charts below, which use data, as always, collected and parsed by our editorial partnerTrendrr, the social-media monitoring firm. — Simon Dumenco
  • 20 TV Shows With the Most Social Media Buzz This Week [CHART] Nov 28, 2011 Which program created the most social media buzz this past week? As we’ve seen in charts past, social television participants tend to gravitate toward singular, news-making broadcasts. Before, it was awards shows – this week, Trendrr’s social TV chart gets political. — Stephanie Buck
  • Protesters Look for Ways to Feed the Web Nov 24, 2011 In the last month, the conversation about Occupy was beginning to wane but picked up again last week, according to an analysis by Trendrr, a social media analytics firm. That is due in part to the protests that followed the well-publicized police raid on the encampment at Zuccotti Park and the outrage at the pepper-spraying in California. — Jennifer Preston
  • Twilight vs. Harry Potter: The Social Universe Picks a Winner Nov 18, 2011 Breaking Dawn is officially out in theaters but even all that residual buzz couldn’t help it topple the Harry Pottermovies. The good folks at Trendrr scoured the web and found that Twitter sentiment for The Twilight Saga: Breaking Dawn, Part One has been 41% positive, 7% negative and 52% neutral in the two weeks leading up to its release. — Zach Sniderman
  • ‘X Factor’ Expands Digital Domain Nov 17, 2011 To date, social TV data like that from Bluefin Labs, as well as social TV analytics and check-in companies like Trendrr, Radian6, GetGlue, SocialGuide and Miso, has mostly focused on general audience responses to TV shows and networks. — Ki Mae Huessner
  • Tweets magnify Weather.com’s engagement Nov 16, 2011 The Weather Channel’s Weather.com rolled out an extensive integration with Twitter over the summer, powered by Trendrr, that displays weather-related tweets at the local market level in real time. In a presentation today at the Social TV Summit, Trendrr CEO Mark Ghuneim said it’s been big success, boosting engagement across Weather.com pages with social integration. — Cory Bergman
  • The Most Buzzed-About Food Shows and Food Personalities on TV Nov 11, 2011 [Over the past few years in these Trendrr charticles here on AdAge.com we’ve mostly tracked social buzz within very short windows: a day or two, or a week or two. Today we’re doing something different: We’re taking a long-term (or longish-term) view of a particular media niche — TV food shows — over the most recent full quarter (July-Sept.). — Simon Dumenco